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Table of contents (4 chapters)
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Bibliographic Information
Book Title: Markenkraft zum Nulltarif
Book Subtitle: Der Trick mit den Resonanzfeldern
Authors: Klaus Brandmeyer, Peter Pirck, Andreas Pogoda, Luise Althanns
DOI: https://doi.org/10.1007/978-3-8349-6735-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011
Hardcover ISBN: 978-3-8349-2212-0Published: 16 May 2011
eBook ISBN: 978-3-8349-6735-0Published: 16 May 2011
Edition Number: 1
Number of Pages: 217
Number of Illustrations: 75 illustrations in colour
Topics: Marketing