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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Universität Mannheim, Mannheim, Germany
Nils S. Borchers
About the author
Bibliographic Information
Book Title: Werbekommunikation
Book Subtitle: Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung
Authors: Nils S. Borchers
DOI: https://doi.org/10.1007/978-3-658-06198-2
Publisher: Springer VS Wiesbaden
eBook Packages: Humanities, Social Science (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-06197-5Published: 01 July 2014
eBook ISBN: 978-3-658-06198-2Published: 10 June 2014
Edition Number: 1
Number of Pages: XVIII, 385
Number of Illustrations: 2 b/w illustrations
Topics: Communication Studies, Media Research, Media Sociology