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- Ein neuer Band aus der Reihe Springer Essentials
- Wie Sie Kunden effektiv und effizient ansprechen
- Grundlagen, Konzepte und Instrumente - kompakt zusammengefasst
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Hochschule für Wirtschaft und Recht Berlin, Berlin, Germany
Ralf T. Kreutzer
About the author
Bibliographic Information
Book Title: Konzepte und Instrumente des Dialog-Marketings
Authors: Ralf T. Kreutzer
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-04954-6
Publisher: Springer VS Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2014
Softcover ISBN: 978-3-658-04953-9Published: 31 March 2014
eBook ISBN: 978-3-658-04954-6Published: 14 March 2014
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: VII, 39
Number of Illustrations: 16 b/w illustrations
Topics: Marketing, Corporate Communication/Public Relations, Management