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Fuzzy Management Methods

The FORA Framework

A Fuzzy Grassroots Ontology for Online Reputation Management

Autoren: Portmann, Edy

  • ​Coherent introduction into Social Semantic Web and fuzzy logic
  • Two dedicated chapters on the emerging field of online reputation management and analysis
  • Presents in simple steps the development of a fuzzy online reputation analysis framework Includes a web-based prototype for online reputation analysis
Weitere Vorteile

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eBook 91,62 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-642-33233-3
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 117,69 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-642-33232-6
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 117,69 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-642-42948-4
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Buch

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area. ​

Über den Autor

Edy Portman is a Postdoctoral Researcher at UC Berkeley, where he is working on the intersection of Human-Computer Information Retrieval, Mediamatics, and Soft Computing. Previously he studied economics, business, information systems, and computer science at various Swiss universities. During his studies Dr. Portman worked for several organizations related to these disciplines, Link Market Research Institute, Swisscom Mobile, PricewaterhouseCoopers, Ernst & Young, and the Lucerne University of Applied Sciences and Arts. He has been a Visiting Researcher at the Keio-NUS CUTE Center at the National University of Singapore.

Inhaltsverzeichnis (8 Kapitel)

Dieses Buch kaufen

eBook 91,62 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-642-33233-3
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: EPUB, PDF
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 117,69 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-642-33232-6
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Softcover 117,69 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-642-42948-4
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
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Bibliografische Information

Bibliographic Information
Buchtitel
The FORA Framework
Buchuntertitel
A Fuzzy Grassroots Ontology for Online Reputation Management
Autoren
Titel der Buchreihe
Fuzzy Management Methods
Copyright
2013
Verlag
Springer-Verlag Berlin Heidelberg
Copyright Inhaber
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-33233-3
DOI
10.1007/978-3-642-33233-3
Hardcover ISBN
978-3-642-33232-6
Softcover ISBN
978-3-642-42948-4
Buchreihen ISSN
2196-4130
Auflage
1
Seitenzahl
XXVI, 202
Themen