Overview
- Offers insights into the B2B SaaS Business model and the inherent revenue framework
- Provides an overview of the evolution of cloud-computing, Software as a service and Business-to-Business client relationships
- Incorporates primary data gathered from industry
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Table of contents (9 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeksto examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.Â
Authors and Affiliations
About the authors
David Dempsey is an original co-founder of Salesforce EMEA and currently serves as Senior Vice President and Country Leader at Salesforce Ireland. Prior to the establishment of Salesforce in Europe, David held executive positions at Oracle, including Head of Ireland Consulting Services. David is a certified Member of the Institute of Directors.
Felicity Kelliher is a Senior Lecturer in Management and Co-founder of the award winning RIKON group at Waterford Institute of Technology, Ireland. Widely published, Felicity has over 30 years of leadership and training experience. Prior to joining academia, Felicity held International Project Management and Consultancy roles in the I.T. industry.
Bibliographic Information
Book Title: Industry Trends in Cloud Computing
Book Subtitle: Alternative Business-to-Business Revenue Models
Authors: David Dempsey, Felicity Kelliher
DOI: https://doi.org/10.1007/978-3-319-63994-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-63993-2Published: 17 November 2017
Softcover ISBN: 978-3-319-87693-1Published: 28 August 2018
eBook ISBN: 978-3-319-63994-9Published: 07 November 2017
Edition Number: 1
Number of Pages: XXVIII, 205
Number of Illustrations: 16 illustrations in colour
Topics: Software Management, Operations Management, Business Information Systems