175-jähriges Jubiläum des Springer Verlags – feiern Sie mit uns!

Communication Excellence

How to Develop, Manage and Lead Exceptional Communications

Autoren: Tench, R., Vercic, D., Zerfass, A., Moreno, A., Verhoeven, P.

  • Identifies characteristics of a high performing communications department
  • Employs a new method to identify ‘excellent’ communications functions
  • Analysis based on 21000 surveys with senior communications professionals and multiple case studies
  • Presents research partnered with the European Association of Communication Directors
Weitere Vorteile

Dieses Buch kaufen

eBook 32,99 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-48860-8
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Softcover 42,79 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-48859-2
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Buch

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Über den Autor

 

Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).

 

Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.

 

Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.

 

Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.

 

Piet Verhoeven is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.

Stimmen zum Buch

“This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.“ (Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany)
“An insightful guide full of important information for those of us in or wanting to enter the communication and reputation world. A must read.” (Nicola Green, Director of Communications & Reputation, Telefónica O2 UK)
“This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.” (Donald K. Wright, Ph.D., Harold Burson Professor of Public Relations, College of Communication, Boston University, USA)

“Straight forward! An insightful read for every communicator who wants to better understand what ‚professional’ actually means.” (Nicole Gorfer, Head of Internal & External Communications, Roche Group, Basel, Switzerland)

“Powerful, practical and solid advice on communication management.” (Irina Arkhipova, Director Public Affairs & Communication, Coca-Cola HBC, Moscow, Russia)

“With an impressive amount of data collected over 10 years authored by internationally renowned scholars, this is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.“ (Xianhong Chen, Prof. Dr., President, Public Relations Society of China / Huazong University of Science and Technology, China)

Inhaltsverzeichnis (9 Kapitel)

Dieses Buch kaufen

eBook 32,99 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-48860-8
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Softcover 42,79 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-48859-2
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Loading...

Wir empfehlen

Loading...

Bibliografische Information

Bibliographic Information
Buchtitel
Communication Excellence
Buchuntertitel
How to Develop, Manage and Lead Exceptional Communications
Autoren
Copyright
2017
Verlag
Palgrave Macmillan
Copyright Inhaber
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-48860-8
DOI
10.1007/978-3-319-48860-8
Softcover ISBN
978-3-319-48859-2
Auflage
1
Seitenzahl
XXXII, 215
Anzahl der Bilder und Tabellen
47 schwarz-weiß Abbildungen
Themen