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Management for Professionals

Out-thinking Organizational Communications

The Impact of Digital Transformation

Herausgeber: Klewes, Joachim, Popp, Dirk, Rost-Hein, Manuela (Eds.)

  • Deals with corporate communications strategy to face the challenges of Industrial Internet and Internet of Things
  • Presents a holistic approach with interdisciplinary perspectives from different authors giving a profound overview on the topics
  • Contains interviews, best practice cases and surveys with leading communication experts
Weitere Vorteile

Dieses Buch kaufen

eBook 59,49 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-41845-2
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-41844-5
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
Über dieses Buch

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes.

In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

 

Über den Autor

Professor Dr. Joachim Klewes is director of the Change Centre, an independent research management and consulting team on issues relating to innovation and transformation. He is a Senior Partner at Ketchum Pleon, the leading communications consultancy in Europe, and teaches as an honorary professor at the Heinrich Heine University in Düsseldorf. The focus of his work and publications is on change and reputation management issues. Professor Klewes is a Supervisory Board member and chair of the Scientific Advisory Board of YouGov, Cologne, an international market and opinion research institute.

Dirk Popp is one of the most established crisis management experts in Germany. The former CEO of Ketchum Pleon Germany advises various renowned DAX and international corporations on strategic, change and crisis communications across a wide range of industries. From restructuring of clients’ international workforces to dealing with online shitstorms in crises, he is confronted by the challenges and opportunities of the digital era on a daily basis.

Manuela Rost-Hein has been Client Director at Ketchum Pleon GmbH since 2009. She studied economics with a special focus on ecology, economics and political economy at Heidelberg University. Rost-Hein advises on communications issues, economic and technological know-how and works as a senior writer. Her top skills are crisis, strategic, internal, and corporate communications, reputation management and social media, but she also knows about marketing strategies as well as working as an analyst and in public relations. Her current focus is on IoT/Industry 4.0, cognitive/deep computing and the impact of digital transformation on industries and organisations.


Inhaltsverzeichnis (14 Kapitel)

  • Digital Transformation and the Challenges for Organizational Communications: An Introduction

    Klewes, Joachim (et al.)

    Seiten 1-6

  • Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate

    Klewes, Joachim (et al.)

    Seiten 7-31

  • Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset

    Peterka, Christopher

    Seiten 33-47

  • Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena

    Porcaro, Giuseppe

    Seiten 49-63

  • The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication

    Rumpold-Preining, Marilies

    Seiten 65-71

Dieses Buch kaufen

eBook 59,49 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-41845-2
  • Versehen mit digitalem Wasserzeichen, DRM-frei
  • Erhältliche Formate: PDF, EPUB
  • eBooks sind auf allen Endgeräten nutzbar
  • Sofortiger eBook Download nach Kauf
Hardcover 74,89 €
Preis für Deutschland (Brutto)
  • ISBN 978-3-319-41844-5
  • Kostenfreier Versand für Individualkunden weltweit
  • Gewöhnlich versandfertig in 3-5 Werktagen.
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Bibliografische Information

Bibliographic Information
Buchtitel
Out-thinking Organizational Communications
Buchuntertitel
The Impact of Digital Transformation
Herausgeber
  • Joachim Klewes
  • Dirk Popp
  • Manuela Rost-Hein
Titel der Buchreihe
Management for Professionals
Copyright
2017
Verlag
Springer International Publishing
Copyright Inhaber
Springer International Publishing Switzerland
eBook ISBN
978-3-319-41845-2
DOI
10.1007/978-3-319-41845-2
Hardcover ISBN
978-3-319-41844-5
Buchreihen ISSN
2192-8096
Auflage
1
Seitenzahl
VI, 199
Anzahl der Bilder und Tabellen
1 schwarz-weiß Abbildungen, 1 Abbildungen in Farbe
Themen