Overview
- Provides hands-on tools to create, communicate and ultimately boost products and services
- Leads from psychological basics to practical examples
- Includes a toolbox for quick reference and fast self-learning
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
Authors and Affiliations
About the author
Johannes Robier is the founder and CEO of youspi Consulting, which focuses specially on UX competencies and offers knowledge products such as the NI Model™, Usability Mapping™, and UX Toolbox™. Johannes also lectures worldwide on usability, user experience, and innovation. He organizes the World Usability Congress, which is held every year in Graz, Austria. A pioneer and an idealist, Johannes Robier is a leading expert in his field.
Bibliographic Information
Book Title: UX Redefined
Book Subtitle: Winning and Keeping Customers with Enhanced Usability and User Experience
Authors: Johannes Robier
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-21062-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-21061-2Published: 07 September 2015
Softcover ISBN: 978-3-319-37056-9Published: 23 August 2016
eBook ISBN: 978-3-319-21062-9Published: 15 September 2015
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: VIII, 121
Topics: Marketing, Industrial and Organizational Psychology, Sales/Distribution