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Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

  • Book
  • © 2016

Overview

  • Offers a framework for the development of business models of banks
  • Shows how customer value is created in banks, focusing on the Zurich model
  • Includes an exclusive chapter on systemic change management
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (10 chapters)

  1. New Rules: The Drivers of Future-Viable Banking

  2. From Classic Business Models to a Customer-Centred Banking Architecture

  3. Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)

  4. Guidelines for Future-Viable Business Models

Keywords

About this book

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Authors and Affiliations

  • Swiss Institute for Financial Education, Zurich, Switzerland

    Stefanie Auge-Dickhut, Bernhard Koye

  • BIG - Banking Innovation Group GmbH, Stuttgart, Germany

    Axel Liebetrau

About the authors

Stefanie Auge-Dickhut is Head of Research and Deputy Director of the Swiss Institute for Financial Education (SIF) which is part of the Kalaidos University of Applied Science Switzerland. She has a broad knowledge as consultant and researcher with various publications and has worked in the finance field (team head Ernst & Young), notably in the banking industry (head of valuation HVB Consult) for more than 10 years. She is founding partner of Koye & Partner Consulting.

Prof. Bernhard Koye is Director of the SIF and a specialist in business models of banks and change management and a senior expert in banking education. Among others, he acted as divisional head executive education at Swiss Finance Institute; as department head for leadership and Executive training at UBS Wealth Management and as Managing Director of the Zurich Wealth Forum. He is founding partner of Koye & Partner Consulting.

Axel Liebetrau is a thought-leader for innovation and foresight in banking and insurance. He is speaker, consultant and entrepreneur with passion and commitment. Axel Liebetrau has a German degree in Banking and Finance and UK Master of Business Administration in International Management Consulting. He is founder of BIG – Banking Innovation Group, Europe's only management consultancy focused on innovation and trends in Banking and Insurance.

Bibliographic Information

  • Book Title: Customer Value Generation in Banking

  • Book Subtitle: The Zurich Model of Customer-Centricity

  • Authors: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-3-319-19938-2

  • Publisher: Springer Cham

  • eBook Packages: Economics and Finance, Economics and Finance (R0)

  • Copyright Information: Springer International Publishing Switzerland 2016

  • Hardcover ISBN: 978-3-319-19937-5Published: 27 July 2015

  • Softcover ISBN: 978-3-319-36879-5Published: 15 October 2016

  • eBook ISBN: 978-3-319-19938-2Published: 17 July 2015

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XXII, 195

  • Number of Illustrations: 18 b/w illustrations, 35 illustrations in colour

  • Topics: Finance, general, Corporate Governance, Organization

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