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Service Design and Delivery

  • Book
  • © 2011

Overview

  • Lays the groundwork for a universal presentation of the term service
  • Features a mixture of empirical research as well as cases studies and actual tools/exercises to ensure the link between research and practice
  • Holistic overview of service design and development
  • Written by leading researchers and practitioners.
  • Includes supplementary material: sn.pub/extras

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Table of contents (11 chapters)

Keywords

About this book

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations.

While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

Reviews

From the reviews:

“This book is for … organization that wants to design customer-centric service delivery. … This book moves to a new level, describing in detail the elements of the emerging discipline of service science. It is an outstanding contribution to the field, and should be required reading for marketing and operations leaders for organizations.” (Ernest Hughes, ACM Computing Reviews, June, 2011)

Editors and Affiliations

  • The University of Warwick, Coventry, United Kingdom

    Mairi Macintyre

  • , Bristol Business School, University of the West of England, Bristol, United Kingdom

    Glenn Parry

  • , Warwick Business School, The University of Warwick, Coventry, United Kingdom

    Jannis Angelis

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