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"The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. … this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)