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Web 2.0

The Business Model

  • Textbook
  • © 2009

Overview

Editors:
  1. Miltiadis D. Lytras

    1. Research Academic Computer Tech. Inst., Computer Engineering & Informatics Dept., University of Patras, Patras, Greece

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  2. Ernesto Damiani

    1. Dipto. Tecnologie dell'informazione, Università di Milano, Crema, Italy

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  3. Patricia Ordóñez de Pablos

    1. Fac. Ciencias Economicas, Depto. Administración de, Universidad de Oviedo, Oviedo, Spain

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  • This reference is one of the first attempts to discuss in an integrated way, the business implications of Web 2.0 (and Web 3.0) and its linkage to business
  • Covers state of the art on Social Web, as a milestone enabled by the evolution of Web 2.0 (and Web 3.0)

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Table of contents (16 chapters)

  1. Front Matter

    Pages 1-11
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  2. Empirical Analysis of Functional Web 2.0 Environments

    • R. Todd Stephens
    Pages 1-20

  3. New forms of interaction and knowledge sharing on Web 2.0

    • Kathrin Kirchner, Liana Razmerita, Frantisek Sudzina
    Pages 1-16

  4. Web 2.0 Business Models as Decentralized Value Creation Systems

    • Christian Briggs
    Pages 1-16

  5. Open Innovation Communities…or should it be “Networks”

    • Margarida Cardoso, João Vidal Carvalho, Isabel Ramos
    Pages 1-22

  6. A Model for Business Innovation in the Web 2.0 World

    • Nicole Radziwill, Ron DuPlain
    Pages 1-14

  7. Doing business by selling free services

    • Jose Luis Marín de la Iglesia, Jose Emilio Labra Gayo
    Pages 1-14

  8. Webstrategy Formulation:Benefiting from web 2.0 concepts to deliver business values

    • Senoaji Wijaya, Marco R. Spruit, Wim J. Scheper
    Pages 1-30

  9. Web 2.0: Issues for the Design of Social Net

    • Sagar Bhatnagar, Tejaswini Herath, Raj Sharman, H. Raghav Rao, Shambhu J. Upadhyaya
    Pages 1-14

  10. Wikis for Knowledge Management: Business Cases, Best Practices, Promises, & Pitfalls

    • Clif Kussmaul, Roger Jack
    Pages 1-19

  11. Using a Semantic Forum as Learning Support

    • Marie-Hèléne Abel
    Pages 1-22

  12. Towards OpenTagging Platform using Semantic Web Technologies

    • Hak Lae Kim, John G. Breslin
    Pages 1-11

  13. Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new (virtual) working environment

    • Mariano Corso, Antonella Martini, Andrea Pesoli
    Pages 1-36

  14. Embedding Web 2.0 Strategies in Learning and Teaching

    • Vladlena Benson, Barry Avery
    Pages 1-12

  15. Teaching-Material Crystallization: Wiki-based Rapid Prototyping for Teaching-Material Design

    • Wen-Chung Shih, Shian-Shyong Tseng, Jui-Feng Weng
    Pages 1-22

  16. Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise

    • Georgios Tziralis, George Vagenas, Stavros Ponis
    Pages 1-21

  17. Innovation Culture for Knowledge Management in new e-Ra

    • Irene Samanta Rounti
    Pages 1-15

  18. Back Matter

    Pages 1-10
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Keywords

About this book

While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.

Reviews

From the reviews:

"The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. … this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)

Editors and Affiliations

  • Research Academic Computer Tech. Inst., Computer Engineering & Informatics Dept., University of Patras, Patras, Greece

    Miltiadis D. Lytras

  • Dipto. Tecnologie dell'informazione, Università di Milano, Crema, Italy

    Ernesto Damiani

  • Fac. Ciencias Economicas, Depto. Administración de, Universidad de Oviedo, Oviedo, Spain

    Patricia Ordóñez de Pablos

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