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“This book is a collection of essays on design … . The introduction … clearly outlines the objective of the book and summarizes the main points of each of the eleven chapters that follow. People with a general interest in design … want to look it up as an account of practitioners about their fields of expertise. … it might be found interesting by those who … seek an introduction to some of the diverse ways in which design manifests itself throughout our contemporary culture.” (Jorge Frascara, Information Design Journal, Vol. 18 (3), 2010)
“This set of papers attempts to create that concept through an eclectic set of examples: the design of the MINI automobile, computer games design, intelligent materials, drug design, architecture, and so on. … The chapters are written by different authors who clearly come from different backgrounds. This is good in terms of giving the book an interdisciplinary feel … . The individual chapters are interesting, and most have several brief case studies from the field at hand … .” (Joan Horvath, ACM Computing Reviews, January, 2011)