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The Internet has opened up exciting new opportunities for print media companies, enabling information to be processed for both paper and online output. It also offers new possibilities for print media companies to work increasingly closely with customers and production partners.
The author provides a comprehensive overview of the new services that are now available and the new processes that the Internet enables. The reader is systematically guided through the various specialist terms, and numerous examples are used to illustrate possible applications, e.g. online editing systems, Web-based project management tools and online tracking of print jobs.
The subject is examined from two different perspectives – from the aspect of the company using e-business to improve its own processes, and from the angle of the print media service provider offering his customers e-business services and using these in the production process. The book thus offers practical support when deciding which applications promise to deliver the greatest benefit for the reader’s specific circumstances. It is therefore an essential reference work for decision makers in all business environments.
Content Level »Professional/practitioner
Keywords »Business Management - E-Business - Editing - Graphic Arts Industry - Internet - Print Media Management - Printing Industry - Process Optimization - Web - XML - electronic business - marketing - project management