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Computer Science - Information Systems and Applications | E-Commerce Strategy

E-Commerce Strategy

Qin, Z., Chang, Y., Li, S., Li, F.

Jointly published with Zhejiang University Press

2014, IX, 351 p.


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  • Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
  • Introduce emphatically Chinese strategic situations
  • Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
  • Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Content Level » Research

Keywords » E-commerce strategic applications - E-commerce strategy - E-commerce strategy comparisons - E-commerce technical strategy

Related subjects » Business Information Systems - Information Systems and Applications

Table of contents 

E-commerce and E-commerce Strategy.- National E-commerce Strategy.- E-commerce Strategy of Industries.- E-commerce Strategy in Enterprises.- E-commerce Strategy under Specific Strategic Environments.- E-commerce Technical Strategy.- The Present Situation and Outlook of E-commerce Strategy.

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