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Computer Science - Information Systems and Applications | Balanced Website Design - Optimising Aesthetics, Usability and Purpose

Balanced Website Design

Optimising Aesthetics, Usability and Purpose

Lawrence, Dave, Tavakol, Soheyla

2007, XVI, 234 p.

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Balanced Website Design (BWD) is a new methodology that fuses the strengths of traditional structured, stepped, and iterative approaches with a sharp focus on defining and achieving the desired characteristics of purpose, usability and aesthetics – absolutely essential requirements for any website. The book includes discussions of new perspectives on usability and aesthetics in the special context of website design.

BWD is suitable for all types of websites, for individual and/or team projects, and should prove to be of significant value for even the most experienced of website designers. BWD provides guidance, structure and detailed documentation/process support for the activity of designing and implementing your next website – helping you to maximise its effectiveness and relevance.


  • A stepped, iterative, comprehensively structured and easy to follow approach to website design
  • An approach that identifies and balances design needs against specific design ideas across each of the categories of aesthetics, usability and purpose
  • New perspectives on usability and aesthetics
  • Specially designed documentation provided to facilitate and support each process step
  • A methodology that is applicable to all types of website, and to all project scenarios
  • Resource based support via the book’s website (www.springer.com/1-84628-518-6)

Dr. Dave Lawrence is a Senior Lecturer in multimedia web technology at Middlesex University, and has been researching in this field for over a decade. The BWD concept and material have been progressively tested in classes over the past five years. Soheyla Tavakol comes from a freelance graphic design background and has been teaching at university level in desktop publishing and digital media for many years.

Content Level » Professional/practitioner

Keywords » Aesthetics - Methodology - Multimedia - Usability - Website - Website Design - digital

Related subjects » Communication Networks - Database Management & Information Retrieval - HCI - Information Systems and Applications - Innovation - Technology Management - Media Design

Table of contents 

Grounding.- Balanced Website Design (BWD): The Context Explained.- The World of Website Design.- Website Usability.- Aesthetics and Websites.- Methodology Process.- Requirements – Initial Acquisition.- Design Needs – Building the Picture.- Designing the Solution.- Creating the Website.- Implementation Issues.- Software Tools.- Website Hosting and Website Management.

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