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“This is an astonishingly good book. It contains 800 pages of edited papers grouped into 34 chapters, focused on the data collected and analyzed by video game vendors for the purpose of improving video game player experience. … The chapters are well written and well referenced with abundant high-quality graphics. … This book will definitely be of interest to anyone involved in game analytics. It may very well become the standard desk reference for the discipline for the foreseeable future.” (J. M. Artz, Computing Reviews, July, 2013)