

Methods and Strategies of Web Personalization
Series: Lecture Notes in Computer Science, Vol. 4321
Subseries: Information Systems and Applications, incl. Internet/Web, and HCI
Brusilovsky, Peter; Kobsa, Alfred; Nejdl, Wolfgang (Eds.)
2007, XII, 763 p.
Softcover, ISBN 978-3-540-72078-2
Usually dispatched within 3 to 5 business days
Web personalization has evolved into a large research field that attracts scientists from different communities such as hypertext, user modeling, machine learning, natural language generation, information retrieval, intelligent tutoring systems, cognitive science, and Web-based education. This state-of-the-art survey provides a systematic overview of the ideas and techniques of the adaptive Web and serves as a central source of information for researchers, practitioners, and students. The volume constitutes a comprehensive and carefully planned collection of chapters that map out the most important areas of the adaptive Web, each solicited from the experts and leaders in the field.
The largest part of the book focuses on personalization techniques, namely the modeling side of personalization and on adaptation. This technique-focused part is complemented by four domain-oriented chapters. The book also details recently emerging topics; it provides a prospective view to new ideas and techniques that are moving rapidly into the focus of the adaptive Web community and have to be included as a glimpse into a not so distant future.
Content Level » Research
Keywords » HCI - WWW - Web based systems - Web crawler - Web personalization - Web search - Web server - adaptive systems - agent technology - association rules - collaborative filtering - content analysis - data mining - decision making - document modeling - e-commerce - hybrid systems - hypertext - information retrieval - knowledge discovery - machine learning - mobile systems - navigation support - ontologies - personalized systems - privacy - reactive architecture - recommender systems - security - semantic Web - soft computing - tutoring systems - user control - user modeling - virtual enviroments - visual cue
Related subjects » Artificial Intelligence - Communication Networks - Database Management & Information Retrieval - HCI
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