Overview
- Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses
- Describes how to quantify the market share of counterfeit goods and the effects on individual companies
- Outlines best-practice monitoring, reaction, and prevention measures and helps to establish the organizational structure and tactic knowledge to fight counterfeit trade
- Discusses the effectiveness of brand protection technologies and the value of RFID to tackle the problem
- Includes supplementary material: sn.pub/extras
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Table of contents (11 chapters)
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Knowing the Enemy – The Mechanisms of Counterfeit Trade
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Countermeasures – Best Practices and Strategy Development
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Management Tools – Towards a Fact-based Managerial Approach
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Product-protection Technologies
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Managerial Guidelines and Conclusions
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Countering Counterfeit Trade
Book Subtitle: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Authors: Thorsten Staake, Elgar Fleisch
DOI: https://doi.org/10.1007/978-3-540-76947-7
Publisher: Springer Berlin, Heidelberg
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2008
Hardcover ISBN: 978-3-540-76946-0Published: 30 May 2008
Softcover ISBN: 978-3-642-09562-7Published: 19 October 2010
eBook ISBN: 978-3-540-76947-7Published: 05 May 2008
Edition Number: 1
Number of Pages: XVIII, 232
Topics: Computer Communication Networks, Engineering Economics, Organization, Logistics, Marketing, Information Systems Applications (incl. Internet), Operations Management