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  • Textbook
  • © 2010

Strategic Alignment

Zur Ausrichtung von Business, IT und Business Intelligence

  • Beschreibung des State of the Art
  • Vorstellung und Beschreibung einer Vorgehensmodell zur Unterstützung des Strategic Alignment
  • Drei aktuelle Fallstudien über die Alignment- und BI-Programme von Marriott International, Capital One und Volkswagen
  • Includes supplementary material: sn.pub/extras

Part of the book series: Informatik im Fokus (INFOFOKUS)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xx
  2. Einleitung

    • Iman Bashiri, Prof.Dr. Christoph Engels, Marcus Heinzelmann
    Pages 1-5
  3. Strategic Alignment

    • Iman Bashiri, Prof.Dr. Christoph Engels, Marcus Heinzelmann
    Pages 7-75
  4. Vorgehensweisen des Strategic Alignments

    • Iman Bashiri, Prof.Dr. Christoph Engels, Marcus Heinzelmann
    Pages 77-146
  5. Business Intelligence

    • Iman Bashiri, Prof.Dr. Christoph Engels, Marcus Heinzelmann
    Pages 147-183
  6. Fallstudien

    • Iman Bashiri, Prof.Dr. Christoph Engels, Marcus Heinzelmann
    Pages 185-207
  7. Fazit und Ausblick

    • Iman Bashiri, Prof.Dr. Christoph Engels, Marcus Heinzelmann
    Pages 209-218
  8. Back Matter

    Pages 219-249

Authors and Affiliations

  • Münster, Germany

    Iman Bashiri

  • FB Informatik, FH Dortmund, Dortmund, Germany

    Christoph Engels

  • Neuss, Germany

    Marcus Heinzelmann

Bibliographic Information

  • Book Title: Strategic Alignment

  • Book Subtitle: Zur Ausrichtung von Business, IT und Business Intelligence

  • Authors: Iman Bashiri, Christoph Engels, Marcus Heinzelmann

  • Series Title: Informatik im Fokus

  • DOI: https://doi.org/10.1007/978-3-642-11438-0

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Computer Science and Engineering (German Language)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2010

  • Softcover ISBN: 978-3-642-11437-3Published: 05 July 2010

  • eBook ISBN: 978-3-642-11438-0Published: 23 June 2010

  • Series ISSN: 1865-4452

  • Series E-ISSN: 1865-4460

  • Edition Number: 1

  • Number of Pages: XX, 250

  • Topics: Computer Science, general

Buy it now

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 29.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access