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1. Unique Hibernate reference for retail book market, covering new Hibernate 4.x. (Packt has a dated code cookbook though but remaining Hibernate books in market are tutorials or other kinds of books).
2. First edition of this book is now dated and in need of an update; and there is no forthcoming direct competitor. (Other than our Beginning Hibernate, Manning has announced this book - an update - which is indirect but an industry best seller: http://www.amazon.com/Java-Persistence-Hibernate-Christian-Bauer/dp/1617290459/ref=sr_1_1?s=books&ie=UTF8&qid=1394134732&sr=1-1&keywords=hibernate)
3. For database revenue, we can take advantage of integrating with other popular frameworks like Spring, MongoDB, NoSQL. Hibernate is a Java persistence technology and Java meme is highly relevant in Safari and SpringerLink, for example.
4. Hibernate has a large developer base of 2-3 million developers, maybe more. Spring Framework is reportedly over 6 million developer base.
Hibernate Recipes, Second Edition contains a collection of code recipes and templates for learning and building Hibernate solutions for you and your clients, including how to work with NoSQLs like MongoDB and of course the Spring Framework. This book is your pragmatic day-to-day reference and guide for doing all things involving Hibernate. There are many books focused on learning Hibernate, but this book takes you further and shows how you can apply it practically in your daily work. Hibernate Recipes, Second Edition is a must have book for your library.
Hibernate 4.x continues to be the most popular out-of-the-box, open source framework solution for Java persistence and data/database accessibility techniques and patterns and it works well with the most popular open source enterprise Java framework of all, the Spring Framework. Hibernate is used for e-commerce–based web applications as well as heavy-duty transactional systems for the enterprise.