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jQuery is a popular subject with good sales, and a good beginner book is needed in the market.
This book will take the reader from complete beginner status right up to pro-level in a clear and concise fashion, without padding. One common criticism of the competition is that it doesn't do this, so it will be a good competitor.
Use jQuery's powerful tools to dynamically update content on your site, including DOM manipulation.
Extend jQuery's capabilities by writing your own plugins on top of the framework.
Animate elements and build your own jQuery slider.
Employ best practices and avoid common errors made by beginners.