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Computer Science | The Business of Android Apps Development - Making and Marketing Apps that Succeed

The Business of Android Apps Development

Making and Marketing Apps that Succeed

Rollins, Mark

2011, XIV, 244 p.

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    • This book aims to be first on the complete business of Android apps development and distribution, top to bottom
    • It's modeled after Apress' strong selling The Business of iPhone Apps Development
    • The Android apps ecosphere is more broad and not as controlled as Apple's; there is more than just one major store to distribute Android apps
    • Android continues to be hot technology area
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Content Level » Popular/general

Related subjects » Computer Science

Table of contents 

  1. The Android Application Business 
  2. Questions to Ask About Your Android Application
  3. Your Not Selling an Application, You're Selling a Culture
  4. Marketing Your Android Application
  5. How to Promote Android Applications Within Android Applications 
  6. Marketing the Free Application
  7. In-App Billing: Putting a Store in Your Application 
  8. The Prerelease Guide
  9. Publishing to the Android Market 
  10. Best Launch Day Ever 
  11. Keep the Application Fires Burning
  12. Programming in Android with the Eclipse IDE

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