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  • © 2011

The Business of Android Apps Development

Making and Marketing Apps that Succeed

Apress

Authors:

  • This book aims to be first on the complete business of Android apps development and distribution, top to bottom
  • It's modeled after Apress' strong selling The Business of iPhone Apps Development
  • The Android apps ecosphere is more broad and not as controlled as Apple's; there is more than just one major store to distribute Android apps
  • Android continues to be hot technology area

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eBook USD 19.99
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  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 29.99
Price excludes VAT (USA)
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  • Dispatched in 3 to 5 business days
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xvi
  2. The Android Application Business

    • Mark Rollins
    Pages 1-21
  3. Marketing Your Android Application

    • Mark Rollins
    Pages 51-62
  4. Marketing the Free Application

    • Mark Rollins
    Pages 73-90
  5. The Prerelease Guide

    • Mark Rollins
    Pages 105-114
  6. Publishing to the Android Market

    • Mark Rollins
    Pages 115-143
  7. Best Launch Day Ever

    • Mark Rollins
    Pages 145-160
  8. Keep the Application Fires Burning

    • Mark Rollins
    Pages 161-180
  9. Programming in Android with the Eclipse IDE

    • Mark Rollins
    Pages 181-219
  10. Back Matter

    Pages 221-225

About this book

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

About the author

Mark Rollins is a freelance technical writer, focused on today's most interesting technologies, especially Android. He has a degree in English. For more, visit writermarkrollins.blogspot.com.

Bibliographic Information

Buy it now

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 29.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access