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Computer Science | Success with Microsoft Dynamics CRM 4.0 - Implementing Customer Relationship Management

Success with Microsoft Dynamics CRM 4.0

Implementing Customer Relationship Management

Yetter, Aaron, Mathena, Justin, Hostetler, Hoss

2009, XXII, 264 p.

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  • CRM implementations are made up of a complex set of steps that include assessments, discovery, dialogue, envisioning, architecting, planning, and finally, developing the solution. Published works on MSCRM focus solely on the development stage – the actual coding of the solution – thus leaving out the majority of the core of a CRM project. This book will focus on the business level stages that are critical to a proper implementation, while illustrating concepts with code and configurations when appropriate.
  • Microsoft Dynamics CRM is a huge subject with a large audience eager to understand advances in the technology. This book focuses on teaching these readers how to best implement MS Dynamics CRM to achieve their own goals.
  • The book comprehensively addresses the key questions of best practice, interaction with other Microsoft server technologies and long-term sustainability, building on the basic implementation information available in many MS Dynamics CRM tutorial guides.

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project.

The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides long–term success for your organization.

Content Level » Popular/general

Keywords » Customer Relationship Management - Microsoft Dynamics - management - marketing - organization

Related subjects » Computer Science

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