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Public Opinion Polling in a Globalized World

  • Book
  • © 2008

Overview

Editors:
  1. Marita Carballo

    1. TNS Westgate, London, UK

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    You can also search for this editor in PubMed   Google Scholar

  2. Ulf Hjelmar

    1. TNS Westgate, London, UK

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    You can also search for this editor in PubMed   Google Scholar

  • Provides a global and up to date perspective on public opinion polling
  • Presents results from opinion polls in more than 30 countries, especially 12 in-depth case studies from various countries around the world
  • Shows the importance of public opinion polling in the public sector, in politics, in the emerging super powers in Asia
  • Includes supplementary material: sn.pub/extras

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Table of contents (17 chapters)

  1. Front Matter

    Pages I-IX
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  2. Introduction

    1. Introduction

      • Marita Carballo, Ulf Hjelmar
      Pages 1-9

  4. Public Opinion Polling in National Elections

    1. Front Matter

      Pages 91-91
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    2. Exit Polls — A Lot More than Just a Tool for Election Forecasts

      • Richard Hilmer
      Pages 93-108

    3. Methodological Issues in Pre-Election Polling: Lessons from ABC News’ 32-Night Tracking Poll

      • Daniel Merkle, Gary Langer, David Lambert
      Pages 109-134

    4. The Presidential Elections in France 2007 — The Role of Opinion Polls

      • Brice Teinturier
      Pages 135-152

    5. Voters Lack Commitment: Canada

      • Richard Jenkins
      Pages 153-169

  6. Asia on the Move

    1. Front Matter

      Pages 227-227
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    2. The Role of Social Research in Development Programs: Examples from India

      • U. V. Somayajulu, Tilak Mukherji
      Pages 229-245

    3. A Framework for Social Development Assessment

      • Daniel Lindgren, John Budd
      Pages 247-265
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Keywords

About this book

The book contains results from opinion polls around the world, in total more than 50 countries. As the world becomes more integrated, political and social challenges have become increasingly global, pointing to a greater need for understanding between nations and for finding global trends. Understanding public opinion is integral to modern democracies around the world. It shapes public policies; it helps politicians to connect with their audiences; it reveals underlying issues that are of utmost importance for decision-makers. The initiative for this book has come from TNS Political and Social, a world leader in providing political and social information. TNS provides insights into public opinion, covers elections and analyzes other political, social and economic issues, in more than 70 co- tries. Each year TNS conducts millions of interviews for clients to understand how the public is thinking or reacting to major issues on a national or international scale. This unique position on the inter- tional market has enabled us to conceive and produce this book. I hope this book will find a big audience. Public opinion polling is a powerful tool in the world of today and we need a thorough disc- sion of its role and its potential in politics and society at large. The following chapters explore and develop this idea.

Editors and Affiliations

  • TNS Westgate, London, UK

    Marita Carballo, Ulf Hjelmar

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