Overview
- Offers various perspectives on the topic of change, ranging from Pleon's own experience with the subject to socio-psychological insights to best cases from practitioners
- Includes supplementary material: sn.pub/extras
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Table of contents (14 chapters)
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Front Matter
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Incite
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Front Matter
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Insight
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Front Matter
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Inside
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Front Matter
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Beyond
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Front Matter
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Back Matter
Keywords
About this book
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Reviews
From the reviews:
"This is a book about change … . It’s a collection of 14 articles including four case studies. … ‘a collection of articles intended to inspire those involved in the practical implementation of change’." (Rodney Gray, Strategic Communication Management, Issue 11, 2008)
Editors and Affiliations
About the editors
Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.
Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).
Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.
Bibliographic Information
Book Title: Change 2.0
Book Subtitle: Beyond Organisational Transformation
Editors: Joachim Klewes, Ralf Langen
DOI: https://doi.org/10.1007/978-3-540-77495-2
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2008
Hardcover ISBN: 978-3-540-77494-5Published: 29 January 2008
Softcover ISBN: 978-3-642-09623-5Published: 19 October 2010
eBook ISBN: 978-3-540-77495-2Published: 25 January 2008
Edition Number: 1
Number of Pages: XIV, 188
Topics: Business Strategy/Leadership, Business and Management, general, Management, Entrepreneurship, Human Resource Management