Public Opinion Polling in a Globalized World

1. Front Matter

   Pages I-IX

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2. Introduction

   1. Introduction

      • Marita Carballo, Ulf Hjelmar

      Pages 1-9

3. International Polls

   1. Front Matter

      Pages 11-11

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   2. The Effects of Globalisation on the Perception of Democracy

      • Tony Cowling

      Pages 13-23

   3. Transatlantic Trends: Convergences and Divergences

      • Marita Carballo, Leendert De Voogd

      Pages 25-42

   4. A Europe of Values: From Shared History to Common Objectives

      • Pascal Chelala

      Pages 43-59

   5. Latin America’s Mixed Views About Globalization, Investments and the United States

      • Constanza Cilley

      Pages 61-76

   6. How Do the Western Balkans See Their Future?

      • Marchella Abrasheva

      Pages 77-89

4. Public Opinion Polling in National Elections

   1. Front Matter

      Pages 91-91

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   2. Exit Polls — A Lot More than Just a Tool for Election Forecasts

      • Richard Hilmer

      Pages 93-108

   3. Methodological Issues in Pre-Election Polling: Lessons from ABC News’ 32-Night Tracking Poll

      • Daniel Merkle, Gary Langer, David Lambert

      Pages 109-134

   4. The Presidential Elections in France 2007 — The Role of Opinion Polls

      • Brice Teinturier

      Pages 135-152

   5. Voters Lack Commitment: Canada

      • Richard Jenkins

      Pages 153-169

5. The Public Sector in Transition

   1. Front Matter

      Pages 171-171

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   2. Developing Employment Policy in Europe

      • Harald Bielenski

      Pages 173-190

   3. The School Sport Partnership Programme — Raising Levels of Participation in Physical Education and Sport in Schools in England

      • Susannah Quick

      Pages 191-206

   4. Client Satisfaction with Public Services: A Norwegian Case

      • Ole Ugland

      Pages 207-225

6. Asia on the Move

   1. Front Matter

      Pages 227-227

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   2. The Role of Social Research in Development Programs: Examples from India

      • U. V. Somayajulu, Tilak Mukherji

      Pages 229-245

   3. A Framework for Social Development Assessment

      • Daniel Lindgren, John Budd

      Pages 247-265

The book contains results from opinion polls around the world, in total more than 50 countries. As the world becomes more integrated, political and social challenges have become increasingly global, pointing to a greater need for understanding between nations and for finding global trends. Understanding public opinion is integral to modern democracies around the world. It shapes public policies; it helps politicians to connect with their audiences; it reveals underlying issues that are of utmost importance for decision-makers. The initiative for this book has come from TNS Political and Social, a world leader in providing political and social information. TNS provides insights into public opinion, covers elections and analyzes other political, social and economic issues, in more than 70 co- tries. Each year TNS conducts millions of interviews for clients to understand how the public is thinking or reacting to major issues on a national or international scale. This unique position on the inter- tional market has enabled us to conceive and produce this book. I hope this book will find a big audience. Public opinion polling is a powerful tool in the world of today and we need a thorough disc- sion of its role and its potential in politics and society at large. The following chapters explore and develop this idea.

• Elections
• Nation
• Policy
• Politics
• Public Opinion Polling
• Public Services
• Social Marketing
• Survey Method
• Trends
• development
• election
• globalization
• presidential elections
• public opinion
• voter

• TNS Westgate, London, UK

  Marita Carballo, Ulf Hjelmar

Policies and ethics