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Aktuelle Lehrbücher

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  • Internet-Marketing und Electronic Commerce
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      Softcover
      Due: July 30, 2016
      approx.

      $59.99
      (net)
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    Internet-Marketing und Electronic Commerce

    Grundlagen - Rahmenbedingungen - Instrumente. Mit Praxisbeispielen

    Fritz, Wolfgang, Robra-Bissantz, Susanne 2016

    Price from ca. $59.99
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    ISBN 978-3-8349-6972-9
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    approx.
    ISBN 978-3-8349-0351-8
    Due: July 30, 2016
    Softcover
    Softcover (also known as softback) version
  • Kundenmanagement
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      Softcover
      Due: June 2, 2016
      approx.

      $39.99
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    Kundenmanagement

    Grundlagen - Strategien - Beispiele

    Krafft, Manfred 2015

    Price from ca. $39.99
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    ISBN 978-3-8349-3669-1
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    approx.
    ISBN 978-3-8349-0203-0
    Due: June 2, 2016
    Softcover
    Softcover (also known as softback) version
  • Marktpsychologie
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    Marktpsychologie

    Grundlagen und Anwendung

    Raab, Gerhard, Unger, Alexander, Unger, Fritz 2015

    Available Formats:
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    ISBN 978-3-658-02067-5
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Public Marketing
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    Public Marketing

    Marketing-Management für den öffentlichen Sektor

    Wesselmann, Stefanie, Hohn, Bettina 2015

    Available Formats:
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    ISBN 978-3-658-02132-0
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Marketing
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      Softcover
      Due: August 23, 2015
      approx.

      $39.95
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    Marketing

    Eine entscheidungsorientierte Einführung

    Decker, R., Kroll, F., Meißner, M., Wagner, R. 2015

    Price from ca. $39.95
    Available Formats:
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    ISBN 978-3-540-87456-0
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.95 (net)
    approx.
    ISBN 978-3-540-87455-3
    Due: August 23, 2015
    Softcover
    Softcover (also known as softback) version
  • Fundamentals of Business-to-Business Marketing
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      Hardcover
      Due: April 14, 2015

      $89.99
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    • Hardcover
      Due: April 14, 2015

      $89.99
      (net)

    Fundamentals of Business-to-Business Marketing

    Mastering Business Markets

    Series: Springer Texts in Business and Economics

    Kleinaltenkamp, M., Plinke, W., Wilkinson, I., Geiger, I. (Eds.) 2015

    Price from $89.99
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    ISBN 978-3-319-12463-6
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-319-12462-9
    Due: April 14, 2015
    Hardcover
    Hardcover version
  • Marketing
    • Springer SmartBook
      available via online reader

      eBook
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      $39.99
      (net)

      Hardcover
      Due: January 11, 2015

      $59.99
      (net)
      All
    • eBook
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      $39.99
      (net)

      Hardcover
      Due: January 11, 2015

      $59.99
      (net)

    Marketing

    Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele

    Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred 2015

    Price from $39.99
    Available Formats:
    Information
    ISBN 978-3-658-08694-7
    available via online reader
    Springer SmartBook
    Springer SmartBook
    Information
    $39.99 (net)
    ISBN 978-3-658-02344-7
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-658-02343-0
    Due: January 11, 2015
    Hardcover
    Hardcover version
  • Der neue Online-Handel
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      $39.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $59.99
      (net)
      All
    • eBook
      download immediately after purchase

      $39.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $59.99
      (net)

    Der neue Online-Handel

    Geschäftsmodell und Kanalexzellenz im Digital Commerce

    Heinemann, Gerrit 2015

    Price from $39.99
    Available Formats:
    Information
    $39.99 (net)
    ISBN 978-3-658-06786-1
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-658-06785-4
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version
  • Marketingmanagement
    • Hardcover
      Due: December 12, 2014

      $59.99
      (net)
    • Hardcover
      Due: December 12, 2014

      $59.99
      (net)

    Marketingmanagement

    Strategie - Instrumente - Umsetzung - Unternehmensführung

    Homburg, Christian 2015

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-658-03257-9
    Due: December 12, 2014
    Hardcover
    Hardcover version
  • Nachhaltigkeitsmarketing
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      $39.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $49.99
      (net)
      All
    • eBook
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      $39.99
      (net)

      Softcover
      usually dispatched within 3 to 5 business days

      $49.99
      (net)

    Nachhaltigkeitsmarketing

    Eine fallstudienbasierte Einführung

    Griese, Kai-Michael (Hrsg.) 2015

    Price from $39.99
    Available Formats:
    Information
    $39.99 (net)
    ISBN 978-3-658-05851-7
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $49.99 (net)
    ISBN 978-3-658-05850-0
    usually dispatched within 3 to 5 business days
    Softcover
    Softcover (also known as softback) version


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