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Business & Management - Innovation - Technology Management | Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction

Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Gaubinger, K., Rabl, M., Swan, S., Werani, Th.

2015, XVI, 327 p. 199 illus. With online files/update.

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  • Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model
  • Presents an integrated perspective on innovation management and product innovation within an interdisciplinary approach
  • Offers an accessible multi-functional perspective on innovation and product management
  • Compiles market-based examples and cases of innovation and product management in action in international companies
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Content Level » Upper undergraduate

Keywords » Innovation Management - Innovation Process - Interdisciplinary Innovation - Product Management - R&D Management

Related subjects » Innovation - Technology Management - Marketing - Production & Logistics

Table of contents 

Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.

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