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A wide range of factors that govern innovation in organizations is elaborated and thoroughly explained
Presents a business model that eases communication between different business stakeholders
Numerous, easy to use tools enable straightforward analyses of the different factors
The book assists in bringing together the three stakeholders of an innovation – inventor, decision maker and organization. These stakeholders have conflicting requirements and the book offers advice on how and by what methods they can communicate and the information that is expected and required in different phases of innovation. The perspectives of inventor, decision maker and organization are integrated in a business model that enables a common “language” and communication platform for the inevitably emerging tension field and that allows for asking and answering the right questions.
Content Level »Professional/practitioner
Keywords »Business development - Business models - Creativity - Innovation - Leadership