Authors:
- Provides an ideal point of reference for reliable and concise information on managerial perspectives on trends and challenges in digital innovation
- Includes case studies, helpful insights, and recommendations for practitioners
- Presents case studies of digital innovation that provide a benchmark of best practices at the global level
- Includes supplementary material: sn.pub/extras
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Table of contents (11 chapters)
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Front Matter
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Digital Systems Trends
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Front Matter
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Digital Management Trends
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Front Matter
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Digital Innovation Trends
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Front Matter
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Back Matter
About this book
This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.
While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.
Reviews
From the book reviews:
“A helpful resource for managers and information technology (IT) professionals. … Each chapter contains a case study with a highlighted ‘point of attention.’ … Tables efficiently summarize ideas and topics. References at the end of each chapter allow for more detailed study. … Reading is easy, quick, and quite informative.” (Brad Reid, Computing Reviews, June, 2014)
Authors and Affiliations
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Department of Management and Technology, Bocconi University, Milan, Italy
Vincenzo Morabito
About the author
Bibliographic Information
Book Title: Trends and Challenges in Digital Business Innovation
Authors: Vincenzo Morabito
DOI: https://doi.org/10.1007/978-3-319-04307-4
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-04306-7Published: 19 February 2014
Softcover ISBN: 978-3-319-38112-1Published: 23 August 2016
eBook ISBN: 978-3-319-04307-4Published: 04 February 2014
Edition Number: 1
Number of Pages: XXI, 215
Number of Illustrations: 24 b/w illustrations
Topics: Innovation/Technology Management, IT in Business, Information Systems Applications (incl. Internet), Information Systems and Communication Service, Management