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Business & Management - Innovation - Technology Management | Trends and Challenges in Digital Business Innovation

Trends and Challenges in Digital Business Innovation

Morabito, Vincenzo

2014, XXI, 215 p. 24 illus.

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  • Provides an ideal point of reference for reliable and concise information on managerial perspectives on trends and challenges in digital innovation
  • Includes case studies, helpful insights, and recommendations for practitioners
  • Presents┬ácase studies of digital innovation that provide a benchmark of best practices at the global level

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Content Level » Professional/practitioner

Keywords » IT business value - big data - digital business innovation - digital business models - digital governance - management of information systems

Related subjects » Business & Management for Professionals - Business Information Systems - Database Management & Information Retrieval - Information Systems and Applications - Innovation - Technology Management

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