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Presents a unique synthesis of management characteristics for long term competitiveness in fast changing industries
Based on an exclusive one year behind-the-scenes research study conducted by the author at Google
Provides examples on how other companies like Google have reinvented management models into practice
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
Content Level »Professional/practitioner
Keywords »Adaptability - Ambidextrous Organization - Competitiveness - Continuous Innovation - Google - Open Innovation