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Business & Management - Innovation - Technology Management | Aiming Big with Small Cars - Emergence of a Lead Market in India

Aiming Big with Small Cars

Emergence of a Lead Market in India

Tiwari, Rajnish, Herstatt, Cornelius

2014, XXVII, 229 p. 78 illus.

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  • Critical analysis of today’s dominant logic and extension of lead market paradigm
  • Delivers new assessment tools for identifying emerging lead markets
  • Explores opportunities for frugal innovations and their constituent characteristics
  • Detailed analysis of a sunrise industry in India​
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Content Level » Research

Keywords » Automotive Industry - Frugal innovations - Indian economy - Innovation systems - Lead markets

Related subjects » Innovation - Technology Management - Mechanical Engineering - Organization - Human Resource Management - R&D / Technology Policy

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