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Business & Management - Innovation - Technology Management | Product Variety in Automotive Industry - Understanding Niche Markets in America

Product Variety in Automotive Industry

Understanding Niche Markets in America

Guerzoni, Marco

2014, XI, 63 p. 1 illus.

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  • A historical and analytical time travel in the US automotive industry
  • Rich data and anecdotal evidence to understand history and nature of product variety
  • One of the few in-depth studies on niche markets​
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

Content Level » Research

Keywords » Automobiles - Car Tuning - Lean production - Modularity - Niche markets - Variety generation

Related subjects » Industrial Organization - Innovation - Technology Management - Marketing - Mechanical Engineering - Production & Logistics

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