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A historical and analytical time travel in the US automotive industry
Rich data and anecdotal evidence to understand history and nature of product variety
One of the few in-depth studies on niche markets
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Content Level »Research
Keywords »Automobiles - Car Tuning - Lean production - Modularity - Niche markets - Variety generation