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Business & Management - Innovation - Technology Management | Management of the Fuzzy Front End of Innovation

Management of the Fuzzy Front End of Innovation

Gassmann, Oliver, Schweitzer, Fiona (Eds.)

2014, XVII, 339 p. 79 illus.

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  • Examines the fuzzy front end of the innovation process both through a conceptual and a practical perspective
  • Shows the best practice of successful companies in the early stages of the innovation process
  • Guides the reader to manage the fuzzy front end of innovation successfully​
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles will be complemented by case studies of selected firms with successful practices in managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.​

Content Level » Professional/practitioner

Keywords » Crowdsourcing - Fuzzy Front End of Innovation - Lead User Developments - Open Innovation - Technology Monitoring - User Community Driven Innovation

Related subjects » Business Information Systems - Innovation - Technology Management - Marketing - Organization - Human Resource Management

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