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The innovative and unique feature of this short series on strategic management (two conceptually related, but independent volumes), which sets it apart from the myriad of books on the subject, is that it does not contain one single theoretical concept that cannot be translated into practice
Its aim is providing university students and practitioners with a practical, decision-making, and action-oriented overview of the strategic management process
The objective is reached through the adoption of a set of logical and judgmental models, which show the operational interrelationships among the relevant factors that have an impact on firms? competitiveness and that are or can be translated into spreadsheet frameworks