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Dr. Koushiki Choudhury teaches at the Indian Institute of Management Calcutta. She has completed her Master’s degree from the Pennsylvania State University, USA and her doctorate from the Indian Institute of Management Calcutta. She was a visiting scholar at the University of California, USA and the Curtin University, Australia. Dr. Choudhury's educational, research, teaching and consultancy interests include internal marketing and its interface with the behavioural sciences and human resources, psychological counselling and relationship marketing. She has had extensive experience in these areas in the corporate sector, where she worked for several years before joining academics.
This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.