Overview
- Awarded the 2007 price of the Austrian Industrial Association
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Economics (CE)
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Table of contents (8 chapters)
Keywords
About this book
CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage.
Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs.
This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.
Authors and Affiliations
Bibliographic Information
Book Title: Corporate Social Responsibility as an International Strategy
Authors: Christina Keinert
Series Title: Contributions to Economics
DOI: https://doi.org/10.1007/978-3-7908-2024-9
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Physica-Verlag Heidelberg 2008
Hardcover ISBN: 978-3-7908-2023-2Published: 14 April 2008
Softcover ISBN: 978-3-7908-2548-0Published: 19 October 2010
eBook ISBN: 978-3-7908-2024-9Published: 13 March 2008
Series ISSN: 1431-1933
Series E-ISSN: 2197-7178
Edition Number: 1
Number of Pages: XVI, 154
Topics: Business Strategy/Leadership, Social Policy, Organization, Ethics, Public Economics