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Business & Management - Organization - Human Resource Management | Global Operations Strategy - Fundamentals and Practice

Global Operations Strategy

Fundamentals and Practice

Gong, Yeming

2013, XVI, 320 p. 109 illus.

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  • ​Presents operations in a strategic context for multinational organizations
  • Provides case examples with insights from well known multinationals
  • Covers a wide range of industries
While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.

Content Level » Upper undergraduate

Keywords » Cases - Decision Making - Information Management - International Strategy - Manufacturing Strategy - Operating Capacity

Related subjects » Operations Research & Decision Theory - Organization - Human Resource Management

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