Original German edition published by Springer Gabler
2013, XVI, 211 p. 70 illus.
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Presents numerous practical details, examples and case studies for a pragmatic use and combination of strategy methods
Practical description of the complete strategy process that helps the reader to establish a realisable strategy
Innovative illustrations to provide the reader with a captivating and understandable presentation of the journey through the strategy jungle
There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in an intelligent manner. This book demonstrates how to shape this process to ensure that a sustainable strategy is generated that provides economic stability, uniquely positions the company and can readily be implemented. After all, strategy for its own sake is worthless - what counts is implementation and results. The centre stage of strategy process is taken by the intelligent use and combination of methodological tools. Numerous case studies from enterprises and medium-sized businesses illustrate strategy work in a vivid and clear manner.