Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.
You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.
After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.
Models, Methods, Concepts and Applications of the Analytic HierarchyProcess is a volume dedicated to selected applications of the Analytic Hierarchy Process (AHP) focused on three themes: economics, the social sciences, and the linking of measurement with human values. (1) The AHP offers economists a substantially different approach to dealing with economic problems through ratio scales. The main mathematical models on which economics has based its quantitative thinking up to now are utility theory, which uses interval scales, and linear programming. We hope that the variety of examples included here can perhaps stimulate researchers in economics to try applying this new approach. (2) The second theme is concerned with the social sciences. The AHP offers psychologists and political scientists the methodology to quantify and derive measurements for intangibles. We hope that the examples included in this book will encourage them to examine the methods of AHP in terms of the problems they seek to solve. (3) The third theme is concerned with providing people in the physical and engineering sciences with a quantitative method to link hard measurement to human values. In such a process one needs to interpret what the measurements mean. A number is useless until someone understands what it means. It can have different meanings in different problems. Ten dollars are plenty to satisfy one's hunger but are useless by themselves in buying a new car. Such measurements are only indicators of the state of a system, but do not relate to the values of the human observers of that system. AHP methods can help resolve the conflicts between hard measurement data and human values.
Content Level »Research
Keywords »business - decision making - linear optimization - marketing - modeling - multicriteria analysis - strategy
1. How to Make a Decision. 2. The Seven Pillars of the AHP. 3. Architectural Design. 4. Designing a Mousetrap. 5. Designing the Best Catamaran. 6. The Selection of a Bridge. 7. Measuring Dependence Between Activities: Input Output Application to the Sudan. 8. Technological Choice in Less Developed Countries. 9. Market Attractiveness of Developing Countries. 10. An AHP Based Approach to the Design and Evaluation of a Marketing Driven Business and Corporate Strategy. 11. New Product Pricing Strategy. 12. Incorporating Expert Judgment in Economic Forecasts - the Case of the U.S. Economy in 1992. 13. A New Macroeconomic Forecasting and Policy Evaluation Method. 14. Forecasting the Future of the Soviet Union. 15. Abortion and the States: How Will the Supreme Court Rule on the Upcoming Pennsylvania Abortion Issue. 16. The Benefits and Costs of Authorizing Riverboat Gambling. 17. The Case of the Spotted Owl vs. the Logging Industry. 18. Selection of Recycling Goal Most Likely to Succeed. 19. To Drill or Not to Drill: A Synthesis of Expert Judgments. 20. Modeling the Graduate Business School Admissions Process. 21. Infertility Decision Making. 22. The Decision by the US Congress on China's Trade Status: A Multicriteria Analysis. 23. Deciding Between Angioplasty and Coronary Artery Bypass Surgery. Index.