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Interdisciplinary approach to the topic of media convergence
Suitable for use in numerous disciplines (media studies, management studies, technical studies)
Combines academic with practitioner's perspecive
Numerous exercise questions and reflective questions for each chapter facilitate text comprehension and stimulate discussion and further research
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Content Level »Graduate
Keywords »Advertising and Marketing - Convergence - Management - Media Management - Technology