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Business & Management - Media Management | The FORA Framework - A Fuzzy Grassroots Ontology for Online Reputation Management

The FORA Framework

A Fuzzy Grassroots Ontology for Online Reputation Management

Portmann, Edy

2013, XXVI, 204 p. 31 illus.

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  • ​Coherent introduction into Social Semantic Web and fuzzy logic
  • Two dedicated chapters on the emerging field of online reputation management and analysis
  • Presents in simple steps the development of a fuzzy online reputation analysis framework Includes a web-based prototype for online reputation analysis
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area. ​

Content Level » Research

Keywords » Fuzzy Clustering - HCI Retrieval - Ontology - Reputation Management - Semantic Web

Related subjects » Artificial Intelligence - Computational Intelligence and Complexity - Database Management & Information Retrieval - HCI - Marketing - Media Management

Table of contents 

​The Social Semantic Web.- Fundamentals of Fuzzy Clustering Methods.- Online Reputation Analysis.- Requirements for Online Reputation Analysis.- Fuzzy Online Reputation Analysis Framework.- The YouReputation Prototype.- Conclusion.  

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