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Business & Management - Media Management | Transitioned Media - A Turning Point into the Digital Realm

Transitioned Media

A Turning Point into the Digital Realm

Einav, Gali (Ed.)

2010, XX, 168 p.

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  • Engaging coverage of emerging trends in digital media, including social networking, the blogosphere, digital cinema, and video games
  • Includes case studies from digital coverage of the Beijing Olympics to community building through Facebook and Twitter
  • Assesses the economic and busines implications of digital technologies, with special focus on the future
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

Content Level » Research

Keywords » Broadcast Media - Digital Content - High-Definition Television (HD-TV) - Information technology - Intellectual Property - Media Management - Media Policy - New Media - Social Media - Social Net - Social Network - Technology Policy - branding - digital - online

Related subjects » Economic Policy - Innovation - Technology Management - Media Management

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