Logo - springer
Slogan - springer

Business & Management - Media Management | Television Goes Digital

Television Goes Digital

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$129.00

(net) price for USA

ISBN 978-0-387-79978-0

digitally watermarked, no DRM

Included Format: PDF

download immediately after purchase


learn more about Springer eBooks

add to marked items

Hardcover
Information

Hardcover version

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$169.00

(net) price for USA

ISBN 978-0-387-79977-3

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

Softcover
Information

Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$169.00

(net) price for USA

ISBN 978-1-4419-2735-4

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

  • Offers timely coverage: digital television becomes mainstream in 2009
  • Serves as a guide to how digital television will change consumers as well as the industry
  • Features contributions from industry insiders and researchers from a variety of disciplines

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers—broadcasters, cable and satellite companies—and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go.

This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

Content Level » Research

Keywords » Broadcast Media - Digital Content - Digital Media - Digital Television - Entertainment Industry - High-Definition Television (HDTV) - Information - Information Technology - Intellectual Property - Internet - Media Law - Media Management - Media Policy - Peer-to-Peer (

Related subjects » Business Information Systems - Economic Policy - Innovation - Technology Management - Media Management

Table of contents / Sample pages 

Popular Content within this publication 

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Media Management.