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Business & Management - Marketing | Books in Marketing


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Books in Marketing

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  • Advances in Global Marketing
    • eBook
      Due: December 15, 2017

      Hardcover
      Due: November 17, 2017

      All

    Advances in Global Marketing

    A Research Anthology

    Leonidou, L.C., Katsikeas, C.S., Samiee, S., Aykol, B. (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-3-319-61385-7
    Due: December 15, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-319-61384-0
    Due: November 17, 2017
    Hardcover
    Hardcover version
  • Global Luxury
    • eBook
      Due: December 3, 2017

      Hardcover
      Due: November 5, 2017

      All

    Global Luxury

    Organizational Change and Emerging Markets since the 1970s

    Donzé, Pierre-Yves, Fujioka, Rika (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-981-10-5236-1
    Due: December 3, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-981-10-5235-4
    Due: November 5, 2017
    Hardcover
    Hardcover version
  • Proceedings of the 2nd Advances in Business Research International Conference
    • eBook
      Due: December 2017

      Hardcover
      Due: November 3, 2017

      All

    Proceedings of the 2nd Advances in Business Research International Conference

    ABRIC2016

    Noordin, Fauziah, Othman, Abdul Kadir, Kassim, Erne Suzila (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-981-10-6053-3
    Due: December 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-981-10-6052-6
    Due: November 3, 2017
    Hardcover
    Hardcover version
  • Travel Marketing, Tourism Economics and the Airline Product
    • eBook
      Due: November 26, 2017

      Hardcover
      Due: October 29, 2017

      All

    Travel Marketing, Tourism Economics and the Airline Product

    An Introduction to Theory and Practice

    Series: Tourism, Hospitality & Event Management

    Camilleri, Mark Anthony 2018

    Available Formats:
    Information
    ISBN 978-3-319-49849-2
    Due: November 26, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-319-49848-5
    Due: October 29, 2017
    Hardcover
    Hardcover version
  • Product Innovation in the Global Fashion Industry
    • eBook
      Due: November 19, 2017

      Hardcover
      Due: November 19, 2017

      All

    Product Innovation in the Global Fashion Industry

    Series: Palgrave Studies in Practice: Global Fashion Brand Management

    Jin, Byoungho, Cedrola, Elena (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-1-137-52349-5
    Due: November 19, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-1-137-52348-8
    Due: November 19, 2017
    Hardcover
    Hardcover version
  • Understanding Branding in Higher Education
    • eBook
      Due: October 17, 2017

      Hardcover
      Due: October 17, 2017

      All

    Understanding Branding in Higher Education

    Marketing Identities

    Series: Marketing and Communication in Higher Education

    Lowrie, Anthony 2018

    Available Formats:
    Information
    ISBN 978-1-137-56071-1
    Due: October 17, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-1-137-56070-4
    Due: October 17, 2017
    Hardcover
    Hardcover version
  • Strategic Marketing
    • eBook
      Immediate eBook download after purchase

      $119.00
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $159.00
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $119.00
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $159.00
      (net)

    Strategic Marketing

    Market-Oriented Corporate and Business Unit Planning

    Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred 2018

    Price from $119.00
    Available Formats:
    Information
    $119.00 (net)
    ISBN 978-3-658-18417-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $159.00 (net)
    ISBN 978-3-658-18416-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Supplier Relationships to Family Firms
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Supplier Relationships to Family Firms

    Series: Familienunternehmen und KMU

    Rose, Christoph 2018

    Price from $54.99
    Available Formats:
    Information
    $54.99 (net)
    ISBN 978-3-658-19048-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-19047-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • The Quintessence of Sales
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    The Quintessence of Sales

    What You Really Need to Know to Be Successful in Sales

    Series: Quintessence Series

    Hase, Stefan, Busch, Corinna 2018

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-319-61174-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-319-61172-3
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Craft Beverages and Tourism, Volume 2
    • eBook
      Immediate eBook download after purchase

      $99.00
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $129.00
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $99.00
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $129.00
      (net)

    Craft Beverages and Tourism, Volume 2

    Environmental, Societal, and Marketing Implications

    Slocum, Susan L., Kline, Carol, Cavaliere, Christina T. (Eds.) 2018

    Price from $99.00
    Available Formats:
    Information
    $99.00 (net)
    ISBN 978-3-319-57189-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $129.00 (net)
    ISBN 978-3-319-57188-1
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version


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