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Books in Marketing

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  • Encyclopedia of Tourism
    • print (book) (Book)
      Due: November 9, 2015
      approx.

      $589.00
      (net)

      eReference (online access)

      approx.

      $589.00
      (net)
      All

    Encyclopedia of Tourism

    Jafari, Jafar, Xiao, Honggen (Eds.) 2016

    Price from ca. $589.00
    Selected Formats
    Information
    $589.00 (net)
    approx.
    ISBN 978-3-319-01383-1
    Due: November 9, 2015
    print (book) (Book)
    Hardcover version
    Information
    $589.00 (net)
    approx.
    ISBN 978-3-319-01384-8
    eReference (online access)
  • The End of Branding
    • Hardcover
      Due: June 11, 2015

      $79.99
      (net)
    • Hardcover
      Due: June 11, 2015

      $79.99
      (net)

    The End of Branding

    What really drives consumers to buy: marketing that’s targeted to real-world buying behavior

    Rutschmann, Marc 2015

    Price from $79.99
    Available Formats:
    Information
    $79.99 (net)
    ISBN 978-3-658-07897-3
    Due: June 11, 2015
    Hardcover
    Hardcover version
  • Adoption of Innovation
    • eBook
      download immediately after purchase

      Hardcover
      Due: May 14, 2015

      $179.00
      (net)
      All
    • Hardcover
      Due: May 14, 2015

      $179.00
      (net)

    Adoption of Innovation

    Balancing Internal and External Stakeholders in the Marketing of Innovation

    Brem, Alexander, Viardot, Eric (Eds.) 2015

    Price from $179.00
    Available Formats:
    Information
    ISBN 978-3-319-14523-5
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $179.00 (net)
    ISBN 978-3-319-14522-8
    Due: May 14, 2015
    Hardcover
    Hardcover version
  • Cultural Tourism in a Digital Era
    • eBook
      download immediately after purchase

      Hardcover
      Due: May 14, 2015

      $179.00
      (net)
      All
    • Hardcover
      Due: May 14, 2015

      $179.00
      (net)

    Cultural Tourism in a Digital Era

    First International Conference IACuDiT, Athens, 2014

    Series: Springer Proceedings in Business and Economics

    Katsoni, Vicky (Ed.) 2015

    Price from $179.00
    Available Formats:
    Information
    ISBN 978-3-319-15859-4
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $179.00 (net)
    ISBN 978-3-319-15858-7
    Due: May 14, 2015
    Hardcover
    Hardcover version
  • Fundamentals of Business-to-Business Marketing
    • eBook
      download immediately after purchase

      Hardcover
      Due: April 14, 2015

      $89.99
      (net)
      All
    • Hardcover
      Due: April 14, 2015

      $89.99
      (net)

    Fundamentals of Business-to-Business Marketing

    Mastering Business Markets

    Series: Springer Texts in Business and Economics

    Kleinaltenkamp, M., Plinke, W., Wilkinson, I., Geiger, I. (Eds.) 2015

    Price from $89.99
    Available Formats:
    Information
    ISBN 978-3-319-12463-6
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $89.99 (net)
    ISBN 978-3-319-12462-9
    Due: April 14, 2015
    Hardcover
    Hardcover version
  • Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
    • eBook
      download immediately after purchase

      Hardcover
      Due: April 14, 2015

      $179.00
      (net)
      All
    • Hardcover
      Due: April 14, 2015

      $179.00
      (net)

    Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Noble, Charles H. (Ed.) 2015

    Price from $179.00
    Available Formats:
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    ISBN 978-3-319-13078-1
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $179.00 (net)
    ISBN 978-3-319-13077-4
    Due: April 14, 2015
    Hardcover
    Hardcover version
  • Selected Essays on Corporate Reputation and Social Media
    • eBook
      download immediately after purchase

      Softcover
      Due: March 14, 2015

      $79.99
      (net)
      All
    • Softcover
      Due: March 14, 2015

      $79.99
      (net)

    Selected Essays on Corporate Reputation and Social Media

    Collection of Empirical Evidence

    Kick, Markus 2015

    Price from $79.99
    Available Formats:
    Information
    ISBN 978-3-658-08837-8
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-08836-1
    Due: March 14, 2015
    Softcover
    Softcover (also known as softback) version
  • Staying the Consumption Course
    • eBook
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      Softcover
      Due: March 14, 2015

      $79.99
      (net)
      All
    • Softcover
      Due: March 14, 2015

      $79.99
      (net)

    Staying the Consumption Course

    Exploring the Individual Lock-in Process in Service Relationships

    Schulte, Benjamin Krischan 2015

    Price from $79.99
    Available Formats:
    Information
    ISBN 978-3-658-08788-3
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-08787-6
    Due: March 14, 2015
    Softcover
    Softcover (also known as softback) version
  • Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
    • eBook
      download immediately after purchase

      Hardcover
      Due: March 14, 2015

      $229.00
      (net)
      All
    • Hardcover
      Due: March 14, 2015

      $229.00
      (net)

    Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Ford, John B., Honeycutt, Jr., Earl D. (Eds.) 2015

    Price from $229.00
    Available Formats:
    Information
    ISBN 978-3-319-13084-2
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $229.00 (net)
    ISBN 978-3-319-13083-5
    Due: March 14, 2015
    Hardcover
    Hardcover version
  • Determinants of Private Label Attitude
    • eBook
      download immediately after purchase

      Softcover
      Due: March 14, 2015

      $79.99
      (net)
      All
    • Softcover
      Due: March 14, 2015

      $79.99
      (net)

    Determinants of Private Label Attitude

    Predicting Consumers’ Brand Preferences Using Psychographics

    Series: BestMasters

    Weiß, Stefanie 2015

    Price from $79.99
    Available Formats:
    Information
    ISBN 978-3-658-08672-5
    download immediately after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-08671-8
    Due: March 14, 2015
    Softcover
    Softcover (also known as softback) version


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