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Business & Management - Marketing | Books in Marketing


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Books in Marketing

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  • Travel Marketing, Tourism Economics and the Airline Product
    • Hardcover
      Due: January 8, 2018

    Travel Marketing, Tourism Economics and the Airline Product

    An Introduction to Theory and Practice

    Series: Tourism, Hospitality & Event Management

    Camilleri, Mark Anthony 2018

    Selected Formats
    Information
    ISBN 978-3-319-49848-5
    Due: January 8, 2018
    Hardcover
    Hardcover version
  • Global Luxury
    • eBook
      Due: November 4, 2017

      Hardcover
      Due: October 7, 2017

      All

    Global Luxury

    Organizational Change and Emerging Markets since the 1970s

    Donzé, Pierre-Yves, Fujioka, Rika (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-981-10-5236-1
    Due: November 4, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-981-10-5235-4
    Due: October 7, 2017
    Hardcover
    Hardcover version
  • Advances in Global Marketing
    • eBook
      Due: October 28, 2017

      Hardcover
      Due: September 30, 2017

      All

    Advances in Global Marketing

    A Research Anthology

    Leonidou, L.C., Katsikeas, C.S., Samiee, S., Aykol, B. (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-3-319-61385-7
    Due: October 28, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-319-61384-0
    Due: September 30, 2017
    Hardcover
    Hardcover version
  • Strategic Marketing
    • eBook
      Due: October 11, 2017

      Softcover
      Due: September 13, 2017

      All

    Strategic Marketing

    Market-Oriented Corporate and Business Unit Planning

    Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred 2018

    Available Formats:
    Information
    ISBN 978-3-658-18417-9
    Due: October 11, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-658-18416-2
    Due: September 13, 2017
    Softcover
    Softcover (also known as softback) version
  • The Quintessence of Sales
    • eBook
      Due: September 28, 2017

      Hardcover
      Due: August 31, 2017

      All

    The Quintessence of Sales

    What You Really Need to Know to Be Successful in Sales

    Series: Quintessence Series

    Hase, Stefan, Busch, Corinna 2018

    Available Formats:
    Information
    ISBN 978-3-319-61174-7
    Due: September 28, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-319-61172-3
    Due: August 31, 2017
    Hardcover
    Hardcover version
  • Craft Beverages and Tourism, Volume 2
    • eBook
      Due: September 21, 2017

      Hardcover
      Due: August 24, 2017

      All

    Craft Beverages and Tourism, Volume 2

    Environmental, Societal, and Marketing Implications

    Slocum, Susan L., Kline, Carol, Cavaliere, Christina T. (Eds.) 2018

    Available Formats:
    Information
    ISBN 978-3-319-57189-8
    Due: September 21, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-319-57188-1
    Due: August 24, 2017
    Hardcover
    Hardcover version
  • Handbook of Marketing Decision Models
    • eBook
      Immediate eBook download after purchase

      $269.00
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $349.00
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $269.00
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $349.00
      (net)

    Handbook of Marketing Decision Models

    Series: International Series in Operations Research & Management Science, Vol. 254

    Wierenga, Berend, van der Lans, Ralf (Eds.) 2017

    Price from $269.00
    Available Formats:
    Information
    $269.00 (net)
    ISBN 978-3-319-56941-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $349.00 (net)
    ISBN 978-3-319-56939-0
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Advances in National Brand and Private Label Marketing
    • eBook
      Immediate eBook download after purchase

      $109.00
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $139.00
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $109.00
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $139.00
      (net)

    Advances in National Brand and Private Label Marketing

    Fourth International Conference, 2017

    Series: Springer Proceedings in Business and Economics

    Martinez-Lopez, F.J., Gázquez-Abad, J.C., Ailawadi, K., Yagüe, M.J. (Eds.) 2017

    Price from $109.00
    Available Formats:
    Information
    $109.00 (net)
    ISBN 978-3-319-59701-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $139.00 (net)
    ISBN 978-3-319-59700-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Advances in Advertising Research VIII
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Advances in Advertising Research VIII

    Challenges in an Age of Dis-Engagement

    Series: European Advertising Academy

    Zabkar, Vesna, Eisend, Martin (Eds.) 2017

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-658-18731-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-18730-9
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • The Social Organisation of Marketing
    • eBook
      Due: September 21, 2017

      Hardcover
      Due: August 24, 2017

      All

    The Social Organisation of Marketing

    A Figurational Approach to People, Organisations, and Markets

    Connolly, John, Dolan, Paddy (Eds.) 2017

    Available Formats:
    Information
    ISBN 978-3-319-51571-7
    Due: September 21, 2017
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-319-51570-0
    Due: August 24, 2017
    Hardcover
    Hardcover version


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