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Business & Management - Marketing | Books in Marketing


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Books in Marketing

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  • Proceedings of the 2nd Advances in Business Research International Conference
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      $179.00
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      $139.00
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      $179.00
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    Proceedings of the 2nd Advances in Business Research International Conference

    ABRIC2016

    Noordin, Fauziah, Othman, Abdul Kadir, Kassim, Erne Suzila (Eds.) 2018

    Price from $139.00
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    $139.00 (net)
    ISBN 978-981-10-6053-3
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    $179.00 (net)
    ISBN 978-981-10-6052-6
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  • Understanding Branding in Higher Education
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      $74.99
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      $99.00
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      $74.99
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    Understanding Branding in Higher Education

    Marketing Identities

    Series: Marketing and Communication in Higher Education

    Lowrie, Anthony 2018

    Price from $74.99
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    $74.99 (net)
    ISBN 978-1-137-56071-1
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    $99.00 (net)
    ISBN 978-1-137-56070-4
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  • Advances in Global Marketing
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      $219.00
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      $279.00
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      $219.00
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      $279.00
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    Advances in Global Marketing

    A Research Anthology

    Leonidou, L.C., Katsikeas, C.S., Samiee, S., Aykol, B. (Eds.) 2018

    Price from $219.00
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    $219.00 (net)
    ISBN 978-3-319-61385-7
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    $279.00 (net)
    ISBN 978-3-319-61384-0
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  • Global Luxury
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      $129.00
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      $169.00
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      $169.00
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    Global Luxury

    Organizational Change and Emerging Markets since the 1970s

    Donzé, Pierre-Yves, Fujioka, Rika (Eds.) 2018

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    ISBN 978-981-10-5236-1
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    $169.00 (net)
    ISBN 978-981-10-5235-4
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  • Travel Marketing, Tourism Economics and the Airline Product
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      $74.99
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    Travel Marketing, Tourism Economics and the Airline Product

    An Introduction to Theory and Practice

    Series: Tourism, Hospitality & Event Management

    Camilleri, Mark Anthony 2018

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    ISBN 978-3-319-49849-2
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    ISBN 978-3-319-49848-5
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  • Strategic Marketing
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      $129.00
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      $169.00
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      $129.00
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      $169.00
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    Strategic Marketing

    Market-Oriented Corporate and Business Unit Planning

    Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred 2018

    Price from $129.00
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    $129.00 (net)
    ISBN 978-3-658-18417-9
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    $169.00 (net)
    ISBN 978-3-658-18416-2
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  • Supplier Relationships to Family Firms
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      $59.99
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      $79.99
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      $79.99
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    Supplier Relationships to Family Firms

    Series: Familienunternehmen und KMU

    Rose, Christoph 2018

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-19048-4
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    $79.99 (net)
    ISBN 978-3-658-19047-7
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  • Craft Beverages and Tourism, Volume 2
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      $129.00
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    Craft Beverages and Tourism, Volume 2

    Environmental, Societal, and Marketing Implications

    Slocum, Susan L., Kline, Carol, Cavaliere, Christina T. (Eds.) 2018

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    ISBN 978-3-319-57189-8
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    ISBN 978-3-319-57188-1
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  • The Quintessence of Sales
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    The Quintessence of Sales

    What You Really Need to Know to Be Successful in Sales

    Series: Quintessence Series

    Hase, Stefan, Busch, Corinna 2017

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    ISBN 978-3-319-61174-7
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    ISBN 978-3-319-61172-3
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  • The Social Organisation of Marketing
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      $129.00
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      $129.00
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    The Social Organisation of Marketing

    A Figurational Approach to People, Organisations, and Markets

    Connolly, John, Dolan, Paddy (Eds.) 2017

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    ISBN 978-3-319-51571-7
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    $129.00 (net)
    ISBN 978-3-319-51570-0
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version


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