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Business & Management - Marketing | QME – incl. option to publish open access (Editorial Board)

Quantitative Marketing and Economics

Quantitative Marketing and Economics


Coordinating Editor: Wesley Hartmann

ISSN: 1570-7156 (print version)
ISSN: 1573-711X (electronic version)

Journal no. 11129

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Coordinating Editor

Wesley Hartmann
Stanford University, USA


Guenter Hitsch
University of Chicago, USA

Sanjog Misra
University of California, Los Angeles, USA

Thomas Otter
Goethe University, Germany

Catherine Tucker

Hema Yoganarasimhan
Stanford University, USA

Florian Zettlemeyer
Northwestern University, USA

Advisory Board

Greg Allenby, Ohio State University
Kyle Bagwell, Columbia University
Steven T. Berry, Yale University
David A. Besanko, Northwestern University
Judith A. Chevalier, Yale University
Siddhartha Chib, Washington University, St. Louis
Pradeep Chintagunta, University of Chicago
Edward I. George, University of Pennsylvania
Sunil Gupta, Harvard University
James Heckman, University of Chicago
Rajiv Lal, Harvard University
Peter Leeflang, University of Groningen
Daniel L. McFadden, University of California, Berkeley
Sridhar Moorthy, University of Toronto
Robert H. Porter, Northwestern University
Ram C. Rao, University of Texas, Dallas
Vithala R. Rao, Cornell University
Brian T. Ratchford, University of Maryland
Peter Reiss, Stanford University
Peter Rossi, University of California, Los Angeles
Birger Wernerfelt, MIT 

Editorial Board

Eric Anderson, Northwestern University
Neeraj Arora, University of Wisconsin-Madison
Pradeep Bhardwaj, University of Central Florida
Eric T. Bradlow, University of Pennsylvania
Bart Bronnenberg, Tilburg University
Yuxin Chen, New York University, Shanghai
Jean-Pierre Dube, University of Chicago
Anthony Dukes, University of Southern California
Paul Ellickson, University of Rochester
Jeremy Fox, University of Michigan
Tim Gilbride, University of Notre Dame
Avi Goldfarb, University of Toronto
Brett Gordon, Northwestern University
Liang Guo, Chinese University of Hong Kong
Guenter Hitsch, University of Chicago
Sanjay Jain, Texas A&M University
Bing Jing, Cheung Kong Graduate School of Business
Dmitri Kuksov, University of Texas, Dallas
Greg Lewis, Harvard University
Harikesh Nair, Stanford University
Sridhar Narayanan, Stanford University
Denis Nekipelov, Cornell University
Oded Netzer, Columbia University
Elie Ofek, Harvard University
Stepen Ryan, University of Texas, Austin
Miklos Sarvary, Columbia University
Greg Shaffer, University of Rochester
Jiwoong Shin, Yale University
S Sriram, University of Michigan
Raphael Thomadsen, Washington University in St. Louis
Joel Waldfogel, University of Minnesota
Sha Yang, University of Southern California
Robert Zeithammer, University of California, Los Angeles
Juanjuan Zhang, MIT 

Academics in Industry Board

Patrick Bajari, Chief Economist and Vice President, Amazon
Sean Chu, Data Scientist, Facebook
Phillip Leslie, Chief Digital Economist and Vice President, Amazon
Randall Lewis, Economic Research Scientist, Netflix
David Reiley, Principal Scientist, Pandora

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    Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

    Officially cited as: Quant Mark Econ
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