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Marketing Letters

Marketing Letters

A Journal of Research in Marketing

Editor-in-Chief: Sandy Jap
Editors-in-Chief: Peter N. Golder

ISSN: 0923-0645 (print version)
ISSN: 1573-059X (electronic version)

Journal no. 11002

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Welcoming the new co-Editor-in-Chief

Marketing Letters is delighted to announce that Peter N. Golder will assume the duties of co-Editor-in-Chief of the journal effective August 1, 2015. 

Peter is a Professor of Marketing at the Tuck School of Business at Dartmouth. His research on market entry timing, new product sales growth, long-term market leadership, and quality has won more than 10 best paper or best book awards including several of the most prestigious awards in the field: the William F. O'Dell (Journal of Marketing Research), the Harold H. Maynard (Journal of Marketing), the INFORMS Long Term Impact Award (Marketing Science), the Frank M. Bass Award (Marketing Science), and the Berry Book Prize (American Marketing Association). His research has also been featured in numerous mass-media outlets including The Wall Street Journal, The Financial Times, The Economist, and Advertising Age. Prior to joining Tuck, Peter was a Professor of Marketing and the George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University's Leonard N. Stern School of Business. He has also held faculty appointments at UCLA and Peking University. The journal looks forward to the same innovative spirit and adherence to standards that characterize Peter’s research.
Peter will succeed Frank R. Kardes in that role. Frank is the Donald E. Weston Professor of Marketing at the Lindner College of Business at the University of Cincinnati. Frank has been an exemplary editor of the journal. In the four years he was at the helm, the journal grew substantially. In 2011, the year Frank took over, the journal received 339 submissions. In the last year, we have received 513 submissions. In his four years, we have published two special issues, our traditional one on the triennial choice conference and the next one on Asian Consumers and Markets. Frank has set a standard of excellence for all of us to strive towards. We thank him for his service and wish him well as he returns to his full time role immersed in research and teaching.
We congratulate both Peter and Frank as they both enter new phases of their respective professional careers.

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    Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

    The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

    Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

    The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

    Officially cited as: Mark Lett

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