Authors:
- Is a rare monograph comprehensively dealing with social complexity science approaches for marketing and consumer behavior
- Covers a wide range of marketing topics such as new product diffusion, brand choice, customer relationship, advertising and word-of-mouth
- Offers an integrative framework for understanding complex phenomena of consumer behaviors caused by their bounded-rationality and social interaction
Part of the book series: Evolutionary Economics and Social Complexity Science (EESCS, volume 40)
About this book
Keywords
- Agent-based Modeling
- Complexity Science
- Consumer Behavior
- Marketing
- Social Interaction
Authors and Affiliations
-
School of Commerce, Meiji University, Chiyoda-ku, Japan
Makoto Mizuno
Bibliographic Information
Book Title: Complex Modeling of Consumer Behavior
Book Subtitle: Agent-Based Marketing Science
Authors: Makoto Mizuno
Series Title: Evolutionary Economics and Social Complexity Science
Publisher: Springer Tokyo
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: Springer Japan KK, part of Springer Nature 2024
Hardcover ISBN: 978-4-431-54873-7Due: 10 September 2024
eBook ISBN: 978-4-431-54874-4Due: 10 September 2024
Series ISSN: 2198-4204
Series E-ISSN: 2198-4212
Edition Number: 1
Number of Pages: VI, 294
Number of Illustrations: 70 b/w illustrations